Truly Social Inc.

Don't be mistaken...

Social is an approach

NOT a technology

 
AdobeStock_111237381.jpeg

ABOUT US

We are webby.

While many agencies came from traditional publishing and advertising roots, we have been 'digitally native' since 1992. Yes. Long before Twitter, YouTube, or Facebook. Hell...long before there was such a thing as the 'social web'. Of course, we would argue that the web was always social, it just took technology a few decades to catch up to the humans using it.

We are customer advocates, not marketers.

We operate under the following assumptions:

  1. Customers are in charge.
  2. The only person who is as invested in your message is you.
  3. Nobody owns an audience. 
  4. You are only as good as your last interaction with your customer.
  5. Trust is hard to build and easy to break.

We see ourselves as your guide, not an agency.

Truly Social is not an agency. We live by the 'teach a man to fish' mantra...you know, the one that goes: "If you feed a man a fish, he eats for a day. If you teach a man to fish, he eats for a lifetime." Basically, you are the man, social is the fish and we're not going to just give you fish on a platter. We guide you gently through the process of learning how to be more social. We teach you out of the old, complicated, corporate-y way of doing things and into a more webby way of doing things. (see 'De-corporatizing video' in the side bar)

We've done our job right when you don't need us any more.

We are small pieces, loosely joined.

In 2002, David Weinberger, one of the authors of the Social Web canon, The Cluetrain Manifesto, wrote a follow up about the future of how we will organize: Small Pieces Loosely Joined...and we think that future is here. "We" refers to the large network of independents with incredible expertise who Truly Social works with to execute on any size of project. We have vetted the best and the brightest...but not the bloated...to work on your projects.

 

THE YouTube SERIES

Truly Social

If you are wondering what it means to be Truly Social, Tara lays it down in her YouTube series weekly. Here are a few popular episodes:

 
AdobeStock_111496876.jpeg

clients, partners & even the media saying nice stuff about us

Testimonials

Before Timeline and tweets, before a blog was called a blog, before anyone even knew what a web browser was, Tara Hunt was there. Often labeled a pioneer of online and social marketing, the Canadian has been an observer of the realm’s development and a force in influencing it.
— Entrepreneur Magazine, 2013 (media)
Tara is a digital marketing goddess. With superb analytics skills and an intrinsic, creative approach to content, I would highly recommend Tara for any company seeking to improve their digital presence. Her passion and vigor is contagious. Tara would be a great addition to any team.
— Amy Martin, Director of Digital Marketing, People to People Student Travel (client)
Tara Hunt is a dynamo in human form. Whatever you want to achieve with her, she’ll make it happen. And whatever she’s doing, you want to be a part of.
— Cindy Gallop, Founder & CEO, MakeLoveNotPorn & If we ran the world (partner)
Tara’s knowledge and enthusiasm for social and digital research is unparalleled, and has helped us further develop our suite of world class digital marketing & selling courses. We are proud to have her as a lecturer for the Digital Marketing Institute.
— Conor Tyrrell, Digital Marketing Institute (client)
Tara helped write the book on social business, about ten years before the term was coined. Unflaggingly helpful and community minded, she is now tearing up trees marketing buyosphere - she created the best slide deck of last year on lean, data-driven startups and the art of the pivot. And of course she is a bit of a Rogue.
— James Governor, RedMonk analyst and co-founder (partner)
I met Tara back when I first got interested in public speaking. She’s one of the most animated and passionate people I know. She wears her heart on her sleeve and doesn’t believe that “it’s just business.” To Tara, business is personal. It’s one of the main reasons we’ve stayed connected and have shared values.
— Mitch Joel, President, Mirum (partner)
Tara is always on the cutting edge of everything digital, particularly in the social realm. She is a big thinker while at the same time she can relate very intimately to the details of how people interact with the internet of everything. Self-starter, outspoken and principled...Tara is a very valuable asset to any team.
— Oscar Sachs, CEO & Founder, Salesfloor + worked on Justin Trudeau campaign (client)
Tara is one of the best connectors on the planet. She connects people, industries, and ideas. She’s a strong leader and a huge supporter of other people. I aspire to have Tara’s ability to think strategically while busting her butt doing what it takes to make things happen. She’s one in eight billion.
— Liza Kindred, Founder & CEO, Third Wave Fashion (partner)


 

YOU MAY WANT TO WORK WITH US IF YOU FOLLOW OUR

Philosophy

  1. For your customer, the universe revolves around them, not your brand.
  2. Content and participation in social media is about adding value, not noise.
  3. You are committed to invest in a long-term strategy, rather than focus on short-term gains.
  4. Listening is the most important part of your marketing plan.
  5. Social is not what happens on social networks. Social is every touchpoint you have with your customers, including customer service, product, experience, and events. 95% of how people socialize around your product will be done offline and in ways that you can’t capture. Your job is to give them something awesome to talk about.

 

SEE some other stuff we've Done:


JUST SOME OF THE STUFF WE CAN DO FOR YOU:

Expertise

RESEARCH + INSIGHTS

Quantitative + Qualitative Data
Structured + Unstructured Data
Social Intelligence
Market Research + Insights
Audience Segmentation
Surveys + Questionnaires
Ethnography
Structured + Unstructured Interviews
Content Analysis
Focus Groups
Sentiment Analysis
Lookalike Modeling
Data Management

STRATEGY

Digital, Mobile + Social Strategy
Consumer Engagement Strategy
Business Strategy
Omni-channel Strategy
Paid Strategy
Content Strategy

Content Marketing

Content coordination & management
Channel development
YouTube series development
Podcast series development
Writing scripts
Writing or editing social posts/articles
Editing copy
Photography direction
Design direction
Supervising shoots
Video + Audio production + setup
Overseeing post-production

Influencer Marketing

Influencer campaigns
Outreach
Coordination
Management
Contracts
Measurement + reporting

NON-TRADITIONAL COMMUNITY EVENTS:

Unconferences/Barcamps
Meetups
Hackathons/developer days
Community forums & roundtables
Design sprints