Tara Hunt

President + Founder

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Tara Hunt has over 18 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. It’s been released in seven languages worldwide, has been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.

She not only talks the talk of building community and creating content online, she also walks the walk. She is a LinkedIN Influencer, followed by over 150,000 people. Her Slideshare presentations have been viewed over 2.5 million times. She is in the top 5% of Twitter users worldwide with over 52,000 followers.

She is one of the most respected and cited thought leaders in audience development — how to understand the audience, what delights them, what they will respond to, and where/when/how to reach them. She combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.

Nicole Pomeroy



Nicole is a communications powerhouse who graduated from the Humber College Public Relations program. She can do it all - from research and planning, to content creation and optimization. Nicole leads the PWL Capital projects, including the production, post-production and optimization of 6 Youtube Series and 2 Podcasts, and she makes it look easy.

Maria Vassiliou


Maria Vassiliou is a content coordinator  at Truly Social Inc. She has great experience with content - both social and multimedia. She is a graduate of OCAD with a Bachelor of Design (Major in Advertising). She's worked in PR as well as with many well-known videographers and photographers - and is a photographer herself


On the social side, she's worked with The Sorry Girls, a very popular YouTube duo, on their social media strategy and content creation. She's also heavily involved in the arts in Toronto.

Hunter MacKinnon


Hunter is our Content Editor and adds research, creative and optimization support across all of our client projects - with particular focus on C2 Melbourne (as she lived in Australia for a half a year).

Hunter is a recent graduate from Trent University with an Honours Bachelor of Arts in Media Studies and specializing in film and video. She was happy to return to her hometown with Truly Social after a spring sojourn in Montréal, where she was working with an e-commerce startup at WeWork. 

She is enthusiastic about noodles and Australian television shows, and she’s excited to be bringing her particular brand of PUNspiration to the team (one of the main reasons we hired her). Hunter will be bringing with her an enthusiasm for international pop culture and content creation in all forms. In her free time, she enjoys travel, Netflix, and a good book.


Christian Pearson

Animation Specialist

Christian Pearson is our animator and editor-in-residence. He is skilled in multiple forms of animation such as motion graphics, stop motion, hand drawn, 2D and 3D graphics. He is a skilled and experienced Graphic Designer, Editor, Illustrator, Writer, character animator and all around filmmaker. He can adapt to any style of animation necessary for a project and moves faster than
anyone we know on an edit.

Our clients actually call him 'magic guy' - as in, "We don't know if this is possible, but maybe you can ask magic guy." FWIW, he makes pretty much anything possible. 

Also to note, he's an encyclopedia when it comes to anything comic books and superhero. His media studies YouTube series called "Superhero Studies" will make your head spin:

Angie Liu

Multi-media Coordinator

Angie is our Content Coordinator and supports Christian in expanding our video production team. 

Angie is a recent graduate from the University of Toronto, majoring in Communications and professional writing. She is currently pursuing a diploma in journalism from Sheridan College. 

She tells us that she is addicted to her Twitter feed, and there's nothing she loves more than a good plate of Pad Thai. We can totally get behind her culinary decisions.

We love that Angie also brings some pretty kicka$$ editing skills to the team. When we were interviewing her, she told us she edits on Avid. Christian's exact quote was, "If you can edit on Avid, you can edit." 


Ridley the Pug

CCO (chief Cute Officer)

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You may recognize Ridley from his famous Pug in the Da Club viral vine from a few years back. After over 10 million views, it's no doubt that he's the expert when it comes to social content. 

His other roles around the office include: treat inspection, morale boosting, and customer experience.

He is also on a LOT of social media:


Lizzie the Pug

CAO (chief Adorable Officer)

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Though Ridley is the expert in creating viral social content, Lizzie is all about the research. She will spend significant time sniffing out the real audience insights - getting her nose right up in any project. 

If you think she's being nosy, don't worry, she's just figuring out how to get the most pets and treats from our visitors.

She's also pretty social:


We love to collaborate at Truly Social - bringing in our talented partners whenever we need the expertise. If you are interested in working with us, drop us a line

Carlos Pacheco, Pachwork Strategies

Expertise he brings to truly social:

SEO, Optimization, Promotion, Adwords strategy & planning, SM advertising, YouTube optimization, Monetization, Media planning

Carlos Pacheco has over 15 years experience in marketing optimization, audience development, and paid media. He spent the first 10 years of his career agency side in a media strategy role, working with national brands such as Bell Media, General Motors, BMO, Honda Canada, and Boston Pizza.

Five years ago, he moved client-side, building the audience for Just For Laughs Gags online from 300k to 3.5M in just over a year. He also increased revenue on the YouTube channel alone from less than $100k/year to over $2M/year.

From there, he moved to Toronto and works at Boat Rocker Media, building online audiences for various media properties such as Orphan Black, X Company, The Next Step, and Lost & Found.

Tara brings Carlos into projects frequently for his optimization, SEO and ad buying expertise.

Jessica Strople


Research, Social Media strategy, Public Relations

Jessica contributes to Truly Social from her home base on the east coast. After living in Toronto for several years, where she worked for multiple PR agencies, she recently moved back to Nova Scotia to be close to her family. Her previous work developing, implementing and reporting on social strategies for national and international clients gives her a wide array of skills and experience. When she's not working with the Truly Social team - Jessica is most likely spending time with her two shih-tzu's or testing out the latest and greatest products for her beauty Instagram account -  @JSapproved

Karen Geier


Writing, editing, content strategy

Karen has 10 years experience in communications, including digital, social, and content strategy. She has worked with clients as diverse as small businesss, start ups, Fortune 100 companies and even TV personalities. Karen's writing credits include Global News, Serious Eats, Huffington Post, Splitsider, The Interrobang, The Guardian and more.

Noah Borer & Sam Berns, Unbuttoned Media


Video strategy, video production, video editing

Unbuttoned Media specializes in creating corporate promotional videos, personal video resumes,  short form personal projects, and they even do web development. Whether you are looking for a video that provides an overview of your company, or a short promotional video for an upcoming event or campaign, they’ve got you covered. 

They’re passionate, creative, hard-working, and energetic.  The mission is to provide professional and engaging video content and web development with quick turnaround times and competitive prices. Unbuttoned Media is comprised of Noah Borer and Sam Berns. Noah went to school for videography and spent a few years in Los Angeles working on such T.V shows as the Dr.Phil Show. Sam, a youtube partner, studied business and has a Bachelor of Commerce degree with a major in marketing

Undo your top button, kick your feet up and create something special

Joe Pacheco, Inner Light Studios

Expertise he brings to Truly Social:
Sound Mixing, Sound engineering, Podcast editing, video editing, video recording, Photography

With 20 years of audio/media production experience, Joe is an artist of many talents. He’s worked in numerous aspects of the industry, producing,  recording, mixing, mastering his own as well as other artists records in a wide range of genres. 15 years in the radio industry as head of production, & live "on air" engineer/ producer, with countless shows under his belt. Working with advertisers on campaign planning, composing radio station Id's and music for local/national brands such as Hush Puppies, Saputo. Composing TV theme songs, live sound mixing , event consulting & coordination... the list is endless.

In addition to video editing & video recording Joe has taken on the world of Photography.