SEO, Optimization, Promotion, Adwords strategy & planning, SM advertising, YouTube optimization, Monetization, Media planning
Carlos Pacheco has over 15 years experience in marketing optimization, audience development, and paid media. He spent the first 10 years of his career agency side in a media strategy role, working with national brands such as Bell Media, General Motors, BMO, Honda Canada, and Boston Pizza.
Five years ago, he moved client-side, building the audience for Just For Laughs Gags online from 300k to 3.5M in just over a year. He also increased revenue on the YouTube channel alone from less than $100k/year to over $2M/year.
From there, he moved to Toronto and works at Boat Rocker Media, building online audiences for various media properties such as Orphan Black, X Company, The Next Step, and Lost & Found.
Tara brings Carlos into projects frequently for his optimization, SEO and ad buying expertise.
Research, Social Media strategy, Influencer Relations, Public Relations
Jessica contributes to Truly Social from her home base on the east coast. After living in Toronto for several years, where she worked for multiple PR agencies, she recently moved back to Nova Scotia to be close to her family. Her previous work developing, implementing and reporting on social strategies for national and international clients gives her a wide array of skills and experience. When she's not working with the Truly Social team - Jessica is most likely spending time with her two shih-tzu's or testing out the latest and greatest products for her beauty Instagram account - @JSapproved!
Karen Geier, Invite Content
Writing, editing, content strategy
Karen has 10 years experience in communications, including digital, social, and content strategy. She has worked with clients as diverse as small business, startups, Fortune 100 companies and even TV personalities. Karen's writing credits include Global News, Serious Eats, Huffington Post, Splitsider, The Interrobang, The Guardian and more.
Unbuttoned Media specializes in creating corporate promotional videos, personal video resumes, short form personal projects, and they even do web development. Whether you are looking for a video that provides an overview of your company, or a short promotional video for an upcoming event or campaign, they’ve got you covered.
They’re passionate, creative, hard-working, and energetic. The mission is to provide professional and engaging video content and web development with quick turnaround times and competitive prices. Unbuttoned Media is comprised of Noah Borer and Sam Berns. Noah went to school for videography and spent a few years in Los Angeles working on such T.V shows as the Dr.Phil Show. Sam, a youtube partner, studied business and has a Bachelor of Commerce degree with a major in marketing
Sound Mixing, Sound engineering, Podcast editing, video editing, video recording, Photography
With 20 years of audio/media production experience, Joe is an artist of many talents. He’s worked in numerous aspects of the industry, producing, recording, mixing, mastering his own as well as other artists records in a wide range of genres. 15 years in the radio industry as head of production, & live "on air" engineer/ producer, with countless shows under his belt. Working with advertisers on campaign planning, composing radio station Id's and music for local/national brands such as Hush Puppies, Saputo. Composing TV theme songs, live sound mixing , event consulting & coordination... the list is endless.
In addition to video editing & video recording Joe has taken on the world of Photography.
Renee Sylvestre-Williams, Invite Content
Writing, editing, content strategy, planning and execution, ghost-writing
Renee's words have brought in new leads and business for her clients (which makes her very proud). Her 10 years of experience includes working as a journalist for some of Canada's best media companies like the Globe and Mail, the Toronto Star and Global News.
She leverages her journalism experience to create content that connects with readers and answers their questions. This includes blog posts, articles, white papers, video scripts, and books.
Her work can be seen on Do It Together Finance with Peter Guay on Youtube (a TSI production), the Globe and Mail, Essential Accessibility, SunLife, RBC, and Scotiabank.
Jacqueline is a content writer and content producer with over 20 years experience working with brands in advertising, public relations and social media. She is passionate about connecting women together to help build their careers and lives. She is the founder and host of Unsolicited Moms and Menopause Like A Boss! Her expertise lies in creating stories for brands through words and images that engage and grow their audiences. She is comfortable creating content for a multitude of platforms (website, Facebook, Instagram, Snapchat, Twitter, Pinterest) and for a wide range of verticals. In the past decade she has worked on major brands such as Princess Margaret Hospital, Canadian Tourism Commission in conjunction with NBC, WINNERS, Mitsubishi, Tetley Canada, Mattel, Crown Royal, Smirnoff and Tangerine to name a few.