Tara Hunt has over 18 years experience in market research and strategy on both client and agency side. She is an author of one of the first books published internationally on how the social web is changing marketing [The Whuffie Factor: 2009]. It’s been released in seven languages worldwide, has been quoted in dozens books and articles, spoken at over 150 conferences, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine, and one of the Most Influential Women in Technology in Fast Company.
She is one of the most respected and cited thought leaders in audience development — how to understand the audience, what delights them, what they will respond to, and where/when/how to reach them. She combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviours while keeping an eye on online trends and changing expectations.
Kristina Colpitts, Director of Strategy
We actually ‘stalked’ Kristina on LinkedIN while looking for a senior strategist. We were instantly impressed by her resume and experience and pursued the heck out of her for this role.
With over 5 years experience with PR, Communications and Digital Marketing she's incredibly agile and capable of taking on the world with a wifi connection and a good cup of matcha.
A native of Montreal, Kristina is fully bilingual with global work experience. She's passionate about travel, exploring new cuisines, interior design and music.
Amardeep (Ammo) Somal, Communications Assistant
Freshly imported from the UK, Ammo is Truly Social’s Communications Assistant. Think of him as a super cheesy pizza with admin and content as the toppings, sprinkled with a generous helping of humour. He’s also the one responsible for bringing Your Daily Distraction to you (you’re welcome!)
Since graduating with an English Literature and Creative Writing degree in Bath, England, Ammo has managed communications for a wide variety of organizations, from video game festivals to insurance companies.
When he’s not out meeting new people or making new connections, you may be able find Ammo in the local comedy scene. Look out Hunter, there’s a new PUNslinger in town...
Nicole Pomeroy, Communications Manager
Nicole is a communications powerhouse who graduated from the Humber College Public Relations program. She can do it all - from research and planning, to content creation and optimization. Nicole leads the PWL Capital projects, including the production, post-production and optimization of 6 Youtube Series and 2 Podcasts, and she makes it look easy.
Maria Vassiliou, Communications Manager
Maria Vassiliou is a content coordinator at Truly Social Inc. She has great experience with content - both social and multimedia. She is a graduate of OCAD with a Bachelor of Design (Major in Advertising). She's worked in PR as well as with many well-known videographers and photographers - and is a photographer herself.
On the social side, she's worked with The Sorry Girls, a very popular YouTube duo, on their social media strategy and content creation. She's also heavily involved in the arts in Toronto.
Kristine Squire, Communications Manager
Kristine is a recent graduate from Humber College's Media Communications program. She has experience working on PR, social media strategy and graphic design for non-profits that include a music festival and multi-sport event.
She loves food so much that she drives to Montreal a few times a year just to eat at some of her favourite restaurants. She also enjoys film, art and wine. If you ever need a wine recommendation she's your girl.
Hunter Mackinnon, Jr. Strategist
Hunter is our Content Editor and adds research, creative and optimization support across all of our client projects - with particular focus on C2 Melbourne (as she lived in Australia for a half a year).
Hunter is a recent graduate from Trent University with an Honours Bachelor of Arts in Media Studies and specializing in film and video. She was happy to return to her hometown with Truly Social after a spring sojourn in Montréal, where she was working with an e-commerce startup at WeWork.
She is enthusiastic about noodles and Australian television shows, and she’s excited to be bringing her particular brand of PUNspiration to the team (one of the main reasons we hired her). Hunter will be bringing with her an enthusiasm for international pop culture and content creation in all forms. In her free time, she enjoys travel, Netflix, and a good book.
Celestina Aleobua, Multimedia Coordinator
Celestina is our "unicorn" - she's great at design, photography, acting, editing, graphics, writing, and social media planning. She was "the Creative Director of an annual, theatrical show called Afrofest, hosted by the MacAfricans Club at McMaster University. The show aims to educate the audience on current issues across Africa."
Tina is a graduate of McMaster University with a Bachelor of Science (Honours) degree, as well as George Brown College with a post-graduate diploma in Interactive Media Management. See? Unicorn!
Angie is our Content Coordinator and supports Christian in expanding our video production team.
Angie is a recent graduate from the University of Toronto, majoring in Communications and professional writing. She is currently pursuing a diploma in journalism from Sheridan College.
She tells us that she is addicted to her Twitter feed, and there's nothing she loves more than a good plate of Pad Thai. We can totally get behind her culinary decisions.
We love that Angie also brings some pretty kicka$$ editing skills to the team. When we were interviewing her, she told us she edits on Avid. Christian's exact quote was, "If you can edit on Avid, you can edit."
Alexander Appugliesi, Graphic Designer
Alexander is a graphic designer and photographer based in Toronto. He is an alumni of OCAD University, graduating the class of 2015 with a Bachelor of Design. He is always exploring design and photo exhibits to stay current with the creative landscape, and is always open to new and innovative ways to learn.
Alexander is most passionate about layout and editorial design, photography, retouching, as well as branding projects. When he isn’t behind a screen or stressing over file sizes and printing issues, he is most likely cooking, reading, traveling, exploring design methods, or taking pictures with his ever-growing camera collection.
AnnaMaria Vasco, Graphic Designer
AnnaMaria took Fine Arts and Art History from the University of Guelph as has loads of experience as a Graphic Designer. But aside from Graphic Design, AnnaMaria is an artist. Her sketches and illustrations are what we totally fell in love with.
Jess began his communications career in Dubai, where he worked for a global PR agency. There, he contributed to the marketing and communications efforts of several major clients. His flair for storytelling also allowed him to work freelance as a writer for one of Dubai’s top magazines. Since his permanent move to Toronto in 2017, Jess has worked in marketing and communications for local organizations and serves as the editor-in-chief for ‘Communicator’ a PR-related professional magazine.