What Makes TSI Different
Digital and content agencies are a dime a dozen, we know.
That's why we don't approach our work like anyone else. We don't apply formulas or templates to anything we do. We don't follow "best practices" or copy what everyone else is doing (though we do watch to stay on trend!). We are an insights-driven strategic partner for all of our clients.
We aim to be bespoke in a world of off-the-rack.
We are Insights-Driven
We don't recommend anything without diving into the data - knowing your audience, their culture, your industry, your competitors, how what's happening in the world will affect how you are received.
We are so committed to insights that we invest in some serious research tools to make sure we find the best possible insights:
We also have developed a curriculum on digital research for the Digital Marketing Institute based on our unique, patent pending process of collecting insights.
We "Eat Our Own Dogfood"
No, this isn't a Ridley + Lizzie reference, it's a saying that is widely used by tech app companies to ensure that the people building the product are also using it - so they can see the UX issues in real-time (and empathize with the users).
In our case, it's about content - we won't recommend anything to a client without first having tested it ourselves. The only way we can understand what works and how an audience will respond is by experimenting internally. The results of some of these experiments are:
WE Act as OUr Clients' Strategic Arm
We don't do 'campaigns' unless they are part of a larger strategy. We work with our clients on the overall vision, mission and goal setting and engage in the long-term. Campaigns (or tentpole events) can happen within that framework, but not in place of it.
In order to be really effective, we embed ourselves in our clients' day-to-day. We join their Slack, have frequent check-ins, get invited to overall business strategy meetings, get access to all sorts of data that is only tracked internally (we sign NDA's of course), and will even spend significant time working from our clients' offices. We don't think that strategy should operate separately from sales, product design, finance, IT, customer service, operations, production or any part of the business. For us to tell your story, we need to be part of it.