What is a Social Brand? Updating your brand for the social era

So, what IS a social brand? It's a way to build the more friendly, open, human side of your brand on top of your traditional brand. What do you need to build this? Personality, a point of view, flexibility, and an openness to others taking your brand and making it their own. Want to hear more about what this means? Watch this week's video.

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5 Ways to Resurrect Content for Social

Creating quality content is a great way for businesses to engage with their audience effectively. And although it’s important to stay consistent, many organizations struggle to make material year-round. Going on a three-month hiatus will lose the audience’s attention. So what do you do?

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Kristine Squire