“We don’t have a budget for content,” says the company spending $75k on Facebook ads. So we showed them how great content helped them reduce the amount they needed to spend on ads, grew long term engagement, and resulted in more QUALIFIED leads.Read More
This week Tara is away as Carlos sits down with Daniel Francavilla who is the founder and creative director at Now Creative Group, a branding and social agency in Toronto.
During the podcast, Carlos and Daniel discuss explore some of the challenges facing agencies in the ever-evolving landscape of marketing and advertising agencies.Read More
It’s an exciting time for me especially as an up-and-coming female African filmmaker, adamant on having Netflix buy the rights to my first television show. Too big a goal you ask? For me, it’s not big enough!Read More
We welcome Truly Social's own graphic designer Alexander Appugliesi to talk to Carlos and Tara about all things design in a social era. During the show, they explore some of the subjects that Alex brought up in his What I've Learned as a Social Designer blog post as well as Tara's latest YouTube video What is a Social Brand.Read More
So, what IS a social brand? It's a way to build the more friendly, open, human side of your brand on top of your traditional brand. What do you need to build this? Personality, a point of view, flexibility, and an openness to others taking your brand and making it their own. Want to hear more about what this means? Watch this week's video.Read More
Welcome to the Azores edition of the Truly Social Podcast recorded in the offices of Radio Atlantica, Sao Miguel. While on our summer holidays Tara & Carlos got to hang out and talk with the 15 years in the making overnight ethnic comedy success The Portuguese Kids.
The Portuguese Kids have been online content creators since the days of MySpace using online platforms to both find an audience and help shape the type of comedy that’s helped them build a niche audience that is Azorean Portuguese immigrants.Read More
You’ve no doubt heard the phrase, “content is king.” Unfortunately, less than 1% of all blogs on the Internet could be described in such royal terms. The fact is, if your blog content sucks, you’re not just boring your readers; you’re doing your brand a massive disservice.Read More
Creating quality content is a great way for businesses to engage with their audience effectively. And although it’s important to stay consistent, many organizations struggle to make material year-round. Going on a three-month hiatus will lose the audience’s attention. So what do you do?Read More
“I just don’t have any room in the budget for content” said the client, who spent $90,000 on Facebook ads last quarter.